Build AI into
your business. Actually.
Not a strategy doc. Not a workshop. Real systems, real companies, real numbers. I share everything I'm learning—three times a week.
For twenty years, I've worked with companies, innovators, and entrepreneurs making big decisions.
At innovation studios. In the boardroom. With the C-suite. I ran design sprints, led customer discovery programs, eventually sat in the fractional COO chair at companies trying to build real things. Up close, every time, I watched the same moment happen.
Not strategy. Not resources. The stall always came at the same place: the distance between the person who understood the problem and the person who could build the solution.
That distance is collapsing.
The people who know exactly what a good output looks like—operators, founders, people who've been in the room—can now build the system themselves. The advantage has shifted to whoever actually understands the business.
I've spent the last year building that way. Real systems, real businesses, real numbers. Some things worked. More broke than I expected. I'm sharing everything.
That's what this is.
What I'm Building
Real businesses, not side projects. Each one tests a different way AI changes how things get built and run.
Dollop
Food media brand for home cooks. Solving the "what's for dinner tonight" problem.
Muse
An AI-native consultancy. Expert advice without the consultant.
Brief
Local news digest platform. Curation for cities that deserve better journalism.
Make It Real
A 30-day program for building your first AI system inside your business. No code required.
Beacon
A newsletter on building with AI. Frameworks, failures, and real numbers — three times a week.
Work With Me
Every company knows they should be doing something with AI. Most have a strategy document that says so. Almost none have something that actually works.
I embed with a small number of companies as a fractional AI executive—identifying where AI moves the needle, then building or overseeing the build. Not a deck. Not a workshop. Something deployed.
I take a small number of engagements. Get in touch →
Where I Come From
Previously Partner at Ennova, an innovation consultancy and studio where I ran design sprints, customer discovery programs, and product development across finance, technology, and pharma clients.
After Ennova, served as fractional COO for an early-stage startup, standing up operations and building the systems to scale.
Before that, five years at Aon in organizational design, executive services, and board advisory. MBA from EDHEC Business School, Nice, France. Economics & Political Science at the University of Toronto.
Past client work includes Starbucks, Walmart, Scotiabank, Philips, Galderma, and others.
What's actually working in AI. Three times a week, straight to your inbox.
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